Electronic Entertainment Expo
OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: INFLUENCER EVENT | MARKET: LOS ANGELES, CA
Synopsis: In yet another venture with YouTube-Say Ok and YouTube Gaming partnered together for a E3 night one kick-off activation at the Ace Hotel Rooftop in Downtown Los Angeles. The event provided a fun atmosphere for E3 attendees to unwind after the first day of the gaming conference with a live DJ, drinks and horderves. Amongst the gorgeous city skyline views, guests enjoyed the YouTube Gaming inspired ambiance with a red illuminated pool decked dance floor and projection mapping on the iconic Ace tower. On the mezzanine level, a lounge area was complete with vintage game machines that brought back traditional gaming for attendees. To leave a lasting impression of the evening, attendees left with MatPat virtual reality giveaways.
