Shawn Mendes

OBJECTIVE: STRATEGIC PARTNERSHIP | CLASSIFICATION: MARKETING CAMPAIGN | MARKET: GLOBAL

Synopsis: We created a ’movie in the park’ space for fans at Casey Neistat’s studio to view YouTube’s Artist Spotlight Series new Shawn Mendes documentary. Guests were able to choose from fresh popcorn, cotton candy and pretzels before they grabbed a seat on bohemian-backyard style throw pillows and blankets. After the screening everyone participated in an intimate Q&A and Shawn took photos with fans.