KATY PERRY STREET ART CAMPAIGN
Objective: Brand Awareness | Classification: Guerilla Campaign | Market: Los Angeles
Synopsis: Paramount had the Say OK team run with a street art campaign that focused around real time graffiti and character wheat postings leading up to the launch of the Katy Perry movie “Part Of Me”. These were installations that were provocative by nature (see the Russell Brand installation). Various paparazzi and celebrity sites were tipped off to where the installations would be which created buzz both on and offline.