OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: AWARENESS EVENT | MARKET: SOHO, NY
Synopsis: Say OK partnered with Microsoft to promote Outlook as a new free email service during Engadget + Gdgt week. What better way to promote a free service than with free food? The popular Korean BBQ food truck Korilla gave out free food and took part in a wild posting campaign in the heart of Soho. Brand ambassadors were around town giving away free goodies.