ROCK & REILLY'S
Objective: Business Awareness | Classification: Block Party | Market: Los Angeles, CA
Synopsis: Say OK partnered with Rock & Reilly's Irish pub to put a Rock-N-Roll twist on the German drinking holiday, Rocktoberfest. Located in the middle of the iconic Sunset Boulevard, this all day event transformed two parking lots into one of the largest, rowdiest parties in Hollywood. Featuring 12 bars, 4 beer trucks and 2 stages with live music featuring The Spazmatics and DJ's spinning throughout the day and into the night.