OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: TRADE SHOW EVENT | MARKET: CHICAGO
Synopsis: Techweek brings together a mixture of entrepreneurs, visionaries and thought leaders for a week of all things tech with Microsoft being the presenting sponsor. Say OK's vision was to create a memorable and unique experience, different than any of the surrounding locations. We designed and executed three contemporary scenes; an urban coffee shop, a tech lounge and an upscale night life location where attendees could maximize usage of Microsoft utilities in real life environments. From our design Say OK won "best lounge" of Techweek.