OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: CULTURAL FESTIVAL | MARKET: ASPEN, CO & SQUAW VALLEY, CA
Synopsis: The Say OK team was given the opportunity to promote the launch of Google’s new music streaming platform, Google Play Music, at the Wanderlust yoga and music festival. With a quick turn around time of only two weeks before the first event, Say OK conceptualized, fabricated and produced everything in time for the festival. Specially curated Radio Stations played throughout the activation using personal sound domes hanging overhead. Google Nexus devices were available for festival goers to use in our hand made teepee which was created to provide the perfect atmosphere for relaxing with music. To make it even more memorable, attendees could get their photo taken and automatically print two copies for free, one to hang on our wall and the other to take home. Additionally we provided free yoga mat rentals, hair braiding, and body art which left everyone with a smile.
Photos and video by Michael Mendoza at Rony's Photo Booth