OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: CULTURAL FESTIVAL | MARKET: BROOKLYN & MIAMI
Synopsis: Our Google Play Music booth was such a success at Wanderlust that we were asked to bring it two additional Wanderlust events (Wanderlust 108) in Brooklyn and Miami. Google Nexus devices were available for festival goers to use while relaxing in our hand-made teepee. Specially curated radio stations, free yoga mat rentals, body art and hair braiding lent to the creative festival vibe.
A description of the event from the Wanderlust home page:
"Wanderlust 108 is a triathlon unlike any you've ever known. This "mindful triathlon" brings three events together in your favorite local park: a 5k run, an outdoor yoga experience and a guided meditation - but with a twist. Unlike most triathlons, we place community above competition, inner peace above power, and self-awareness above strength."
Photos by Michael Mendoza at Rony's Photo Booth