Objective: Brand Awareness | Classification: Film Festival | Market: Park City, Utah
Synopsis: Say OK partnered with BMF to produce The Eddie Bauer Adventure House at the famous Claim Jumper in the heart of Main Street during the Sundance Film Festival. Guests were invited to enjoy the unique outdoor adventures with an indoor rock wall and lessons from Melissa Arnot, the only women to summit Mt. Everest five times. Complete with campfires, a rock wall and plenty of gear to sample and try, the house quickly became the spot for the in crowd to live their adventure.