OBJECTIVE: BRAND COMPARISON CAMPAIGN | CLASSIFICATION: PUBLIC INFLUENCER EVENT | MARKET: LA & NYC
Synopsis: Microsoft Bing wanted a side-by-side Bing versus Google "search-off" challenge. The trick was that they wanted it done in way that felt real and tangible - not just another bland online campaign. To really connect with the general public Say OK instituted a celebrity driven challenge to consumers with giveaways and fun interactions. Citygoers in LA and NYC were able to put Bing to the test with the likes of Kristin Cavallari, Derek Hough and Maria Menounos. Participants were rewarded with giveaway prizes like Xbox systems and other Microsoft products. Guests were given the opportunity make their celebrity companions do funny stunts, furthering the crowd's excitement.