ford & Billboard
ford front row
OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: influencer event | MARKET: LA,miami,atlanta,nyc
Synopsis: Say OK and Billboard Media Group joined forces with Ford Motor Company to produce Ford Front Row, a far-reaching music program incorporating premier live events, original video content features, and social engagement with both established stars and buzzing emerging artists. The Ford Front Row series delivered a memorable experience that positions Ford as the brand that Goes Further in connecting fans with the artists and music they love. Say OK was enlisted to create a Ford Front Row Studio to host intimate interviews with artist performing and a fully immersive GIF both that was a hit among all markets. Attendees had the opportunity to download the Ford Pass App to receive a wristband that got them free popcorn, t shirt and access to a VIP area.